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Miss Intrepid

Fortune 500 CMO & Freelance Consultant

Miss Intrepid is a 47 year old American Fortune 500 Executive and CMO freelance consultant, and cum laude Yale MBA. She sold her proprietary affinity network database to American Express publishing, in 2004, for USD $127 million.

Intellectual property

Business with a concentration in specialty marketing and a further niche focus in affinity relations and luxury goods branding.




Multiple, including New Haven, CT, Manhattan, London, Singapore and Bermuda.

Present occupation

Under contract to a private IPIT<TM (Intellectual Property & Investment Trust) which provides global affinity marketing, research and consulting services.

Annual income:

USD $1.5 – 2.5 million

Current IPIT<TM portfolio value:

USD $154.2 million

Services Provided

Crescendo<TM co-developed, with Miss Intrepid and her other advisors, the ips<TM (intellectual property strategy) for her various affinity marketing methods.
Crescendo<TM advised on the creation of Miss Intrepid’s international consultancy practice.
Crescend<TM created Miss Intrepid’s Bermuda-based Intellectual Property and Investment Trust (IPIT<TM) in conjunction with her executor and private banker.
Crescendo<TM provides the professional and administrative team that operates the marketing consultancy and IPIT<TM.

Crescendo<TM co-developed the IPIT’s investment strategy, in conjunction with Miss Intrepid and her other wealth advisors.

Crescendo<TM is the lead integrator of all of Miss Intrepid’s other team of professionals: legal, executor, trustees, estate planner, wealth managers and private bankers.
Crescendo<TM provides monthly financial reporting for the IPIT<TM.
Crescendo<TM provides accounting, administrative and hr services for Miss Intrepid’s various ips<TM.

RIP<TM Application

  • Codification – complete documentation and application manuals co- developed with Miss Intrepid.
  • Validation – sale to AmEx and subsequent commercial licenses with numerous global brands.
  • Protection – primarily by bespoke licensing agreements and by confidentiality and non-disclosure agreements.
  • Valuation – on core ip pre-sale and newly developed ip; in conjunction with Deloitte.
  • Financial Engineering – pre-AmEx sale of core ip to Miss Intrepid’s IPIT<TM with subsequent sale by IPIT<TM to AmEx; multi tax treaty application on subsequent licensing transactions.
  • Strategic Planning – sales price optimization; pre-sale planning; follow-on ip proliferation strategy under the umbrella ips<TM.
  • Operations – fully integrated, staffed and resourced operating ips<TM and IPIT<TM.
  • Governance – coordinated appointment of IPIT<TM Trustees.
  • Monetization – MIP<TM – initial core ip fully monetized; operating and exit strategies for developmental ips<TM in place.

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